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American Eagle vs. The Real You Is Skinny

Coincidence? You be the judge.

The Real You Is Skinny (the book) came out 8 months before American Eagle started its latest “The Real You Is Sexy” campaign:

Serendipity? Sure, why not. But still … one has to wonder.  It’s not like there are a lot of sayings out there that start with “The real you ….”

AE didn’t respond when I asked them in March 2014 how they came up with their new slogan.

At the very least, I’m amused.

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About Alyssa (57 Articles)
Author of The Real You Is Skinny (the cult weight-loss book) and several professional publications which have been well received but would bore you to death, Alyssa Dahl loves writing about health and weight loss. Since writing TRYIS, she certified as a Clinical Weight Loss Practitioner and decided that this website needed to happen. She also occasionally says silly things on Twitter (@AlyssaMDahl) and loves to answer questions and comments---so please leave one below!
Contact: Website

2 Comments on American Eagle vs. The Real You Is Skinny

  1. Woah, interesting. I wouldn’t be surprised if it came from you.
    You’ve reached so many people already!

    • Awww … *blush*!

      Thank you, sweet friend!

      There’s so much more to come. There are, literally, not enough hours in the day. I can’t make this happen fast enough. Rebuilding from scratch something that took almost four years to build before…yeah, it’s a challenge.

      Thankfully, it’s a labor of love.

      PS – what would YOU like to see more of on this website?

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