The Real You Is Skinny (the book) came out 8 months before American Eagle started its latest “The Real You Is Sexy” campaign:
— Alyssa M. Dahl (@AlyssaMDahl) September 19, 2015
Serendipity? Sure, why not. But still … one has to wonder. It’s not like there are a lot of sayings out there that start with “The real you ….”
AE didn’t respond when I asked them in March 2014 how they came up with their new slogan.
At the very least, I’m amused.
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